Tome

Problem: Online bookstores are impersonal, with no individualized recommendations or staff available for questions.

Solution: Bringing the small bookshop experience online, Tome offers infinite options, including personalized recommendations, staff chat capabilities, virtual events and readings, and an online book club. Tome’s branding is fun but academic, virtual but personal. Tome’s new branding features a new website, app, logo, and printed business system.

An early version of Tome’s owl mascot, Archie. Named after Archimedes from T. H. White’s The Sword in the Stone, Archie represents the companionship and knowledge Tome strives for.