SundayGather

Problem: Create an easier way to find your local farmers market, and get to know vendors and products easily.

Solution: SundayGather is a seasonal produce and local farmers market app. The app directs the user to the closest farmers markets, and allows shoppers to communicate with vendors directly on the app. Additional features include articles on local produce, market updates and basic information, and vendor profiles. SundayGather promotes local shopping and encourages healthier eating while uniting communities.

SundayGather has gone through many title revisions in the search for a perfect name that speaks to the goals and feeling of the app. From UrbanHarvest to Sunday Sprig, nothing had felt quite right in encapsulating the emotions I hoped the user would associate with the brand. I’ve finally landed on SundayGather, a play on Sunday rituals that speaks to both the cooperative and harvesting aspects of a farmers’ market.

Design Principles

Encourage community by supporting local businesses, getting to know vendors, and improvement of social networks within the area.
Promote improved nutrition by providing access to local, affordable markets that sell high-nutrient produce, which may also lead to a wider acceptance and higher intake.
Create a seamless, easy to navigate experience from app to market, with clear information provided, messaging capabilities, and without negative commenting potential.
Provide information about in-season and local produce, as well as blogs and recipes about nutrition and well-being.

MoSCoW Chart

Personas

Hannah’s user needs

Access to healthy food
Local community
Affordable food
Shopping close by
Mark’s user needs

Access to healthy food
App with clear UI
Affordable food
Map to locations
Mary’s user needs

Ability to communicate with customers and network
App with clear UI
Ability to grow business and increase profits
Get to know her clientele and share her business story